
To Guides, Accommodation Providers, and Private Taxi Operators
Turning a Yanbaru Dining Experience into Stay Value through Partnership
We are looking for partners who understand each other’s philosophy and on-site quality, and who can design together reasons for high-quality guests from Japan and abroad to think, “I want to return to Yanbaru in northern Okinawa again.” Rather than simple referrals, we are exploring a structure where mutual experience and understanding lead to jointly increasing the value of the stay.
1. What We Want to Achieve Through This Partnership
If accommodation, services, and food are disconnected, the value of staying in Yanbaru will not grow.
- The final factor that determines travel satisfaction is a memorable experience.
- That experience is maximized when accommodation and services — space and hospitality — work together with food: land, culture, and story.
- Shall we work together to incorporate a dining experience that can only happen here into a stay in Yanbaru, and create reasons for guests to return?
2. About OkuMasa
A reservation-only restaurant that delivers island ingredients as deeply nourishing flavor.
- Chef Arasaki serves Yanbaru island vegetables and the blessings of the mountains and sea in a natural and careful way.
- Rather than processing large numbers of guests, we place the highest priority on the value of each group’s dining experience.
- We pursue a structure that allows guests from Japan and abroad to feel, “I experienced Yanbaru through food, and I am deeply satisfied.”
3. Who This Partnership Is Best Suited For
A particularly strong synergy can be created with those who match the following.
- You are chosen not through discounts, but through the value of the experience.
- Guides, concierges, or front desk staff place emphasis on suggesting local experiences.
- You value warmth, nature, and culture and serve inbound travelers, affluent guests, or long-stay demand.
- You want to avoid food-related complaints and partner with a restaurant whose high quality can be relied upon.
- You seek skill and originality that allow custom menu development to be handled quickly.
- You want a reliable schedule, supported by our reservation-only operation.
4. Value We Can Provide
Raising satisfaction for high-quality guests and creating the core of strong reviews.
- Guests can say, “Food was the highlight of our stay.”
(Our shabu-shabu and lunch menus have received excellent feedback from guests around the world.) - Dinner does not end as a one-off; it becomes part of a connected experience.
(Yanbaru specialty shabu-shabu × an island-ingredient lunch menu)
5. Collaboration Models
1. A quality-focused mutual referral model
- As much as possible, we maintain quality referrals without relying on discounts. Priority reservation slots can be secured by consultation.
2. A story model that completes the itinerary
- One-night example: Yanbaru sunset → dining experience at OkuMasa → lingering afterglow at a quiet inn.
- Two-night example: dinner on the first night (shabu-shabu) → lunch the next day (island-vegetable curry, etc.)
3. A signature experience model developed together
Examples:
- Seasonal ingredient theme (shabu-shabu)
- Medicinal cuisine and wellness, with unique themes (medicinal hot pot)
- Small private experiences, with the chef assisting as a guide.
We will design together so the experience is easy to propose to guests, after estimating operational workload and risk.
6. Partnership Applications and Consultations
We will listen to your values and on-site conditions, then propose the most suitable collaboration model.
This initiative is not short-term referrals. It is an effort to increase the value of Yanbaru and jointly create reasons for high-quality guests to return.
If you are interested, please start by telling us your thoughts.

